Curem by Hilding Anders

The Curem mattress line is the result of a combination of the latest generation of components and the best practices applied by the Hilding Anders Group.

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Challenges

At the turn of 2017 together with SimpliCity we have been presented a challenge – Establishing and promoting Curem brand in Poland.

Given that the mattresses produced by Hilding Anders under Curem brand, are designed in a very detailed way, and the manufacturer pays great attention to comfort and healthy sleep of his customers - the campaign strategy had to emphasize the technological aspect of the product,which in turn should be reflected on the website.

Solutions

When a new product or brand appears on the market, it should be accompanied by a robust online marketing campaign. Co-creating distribution and communication strategy with the client, we were responsible for digital marketing and website development .

Responsive website powered by CMS

Proper content managing is key to lead an online marketing campaign. Targets often change, through business decisions and customer feedback. Our CMS solution had to be intuitive, elastic but also robust. It featured multilanguage blog, SEO management, configurable product prices and store locations (interactive map).

Website was optimized for mobile audiences, integrated with YouTube channels and more.

Packshots, 3D Renders and Interactive 3D Viewers

To match the ultramodern theme of the product, we have prepared a 3D rendered interactive presentation, 360° product viewers and animations highlighting individual technologies innovated by Curem.

Interactive map

The map featured list of all store locations with an option to plan the route

Multilanguage blog

Customer feedback

The company SimpliCity Printing House Sp. z o.o. sp.k. cooperated with the Aplinet agency in introducing CUREM products to the Polish market.

The Aplinet company was responsible for the implementation of the website www.curem.pl, promoting the introduced products. The project created by the contractors, thanks to the high professionalism of the graphic designers, especially in the preparation of 3D visualization, fully met the expectations of the main client, Hilding Anders. The programmers efficiently implemented all ideas, preparing the website in accordance with the requirements, which allowed for timely publication.

The agency fulfilled the tasks entrusted to it perfectly. The cooperation was successful and the created website met our expectations both visually and functionally. We recommend programming services at Aplinet.

ZobaczInne realizacje